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SSHEYII, growth and marketing strategist for Web3

Turning ideas into growth through strategy, creators and partnerships

I design growth systems that turn attention into revenue. While most Web3 creators focus on visibility, I focus on conversion, combining strategy, creator marketing and partnerships to drive measurable growth and real revenue.

Work with me View case studies
SSHEYII, growth and marketing strategist

Founder of DINERO and Duce

Community members
25K+
Community profits generated
$1M+
Years in Web3
5+
Campaigns delivered
50+

Building ecosystems that convert attention into revenue

I'm SSHEYII, founder of Dinero, a Web3 community of 25,000+ members that has generated over $1M in collective profits since 2022.

Community building is one piece of the puzzle. What sets me apart is my focus on conversion, not just visibility. I design complete growth systems that combine creator marketing, strategic partnerships and data driven campaigns to turn attention into measurable results. From user acquisition funnels to creator activation systems, I build ecosystems that attract users, engage communities and drive real revenue.

Whether you're launching a new protocol, scaling a Web3 brand or need a fractional growth leader, I bring the strategy, relationships and execution to make it happen.

How I help Web3 brands grow

Six ways to work together, from a single launch to a full growth function.

Growth strategy and systems design

Complete growth planning from user acquisition funnels to conversion optimization. I build KPI frameworks and go to market strategies that turn attention into measurable revenue.

Creator and KOL marketing

Not one off posts: creator activation systems. From sourcing and relationship management to campaign execution and performance tracking, I build campaigns that convert.

Partnerships and collaborations

Strategic partnership ideation, brand and ecosystem collaborations, co marketing campaigns and deal structuring, with full activation support to maximize partnership value.

Community growth and activation

Community onboarding flows, engagement strategy, ambassador programs and retention systems. I've built communities from 0 to 100K+ and can do it for you.

Content strategy

Content positioning and messaging that resonates. Creator led content frameworks, narrative building for Web3 brands and campaign content direction that drives action.

Cinematic video

Visual narratives that hold attention. From cinematic trailers to brand storytelling, video that cuts through the noise and resonates with your audience.

Brands I've worked with

Growth systems built for Web3 projects, from hardware wallets to hand drawn art.

Ledger@ledger Dinero@Dineroxyz Seedify@SeedifyFund Blife@BLIFEProtocol Stoshi@st0xix CTRL@SeizeCTRL Sparks@sparksordinals Scribbles@Scribblesby0xVM SpaceLabs@SpaceLabsxyz Fractalians@fractalians Nocturnal Maxis@NocturnalMaxis Spider Sensei@xSpiderSensei The Beaks@thebeaksart Goblynz@GoblynzNFT Duce@Duce_ai

Cinematic stories for Web3 brands

Selected video work.

Digital freedom with Ledger

Ledger on 𝕏

I onboarded 9 people to Toshi Bet

ToshiBet on 𝕏

Ledger Flex unboxing

Ledger on 𝕏

Thanks to @Ledger, signed a transaction mid jog

Ledger on 𝕏

Case studies and results

Four projects, one playbook: merit over money, systems over noise.

DINERO community event

Founder

DINERO

A gated Web3 community and builder syndicate for traders, creators, builders and investors who actually execute. Over 3 years in, with a track record that speaks for itself.

What members get access to:

  • Investment opportunities
  • Undiluted alphas and early calls
  • Networking with fellow Web3 enthusiasts
  • Collab and hyped whitelist access
  • Curated airdrop plays
  • On chain education and tutorials
  • NFT and DeFi deep dives
  • Market insights before the crowd
  • Exclusive community events and spaces
  • A community that trades and wins together
  • Real connections, not just numbers
  • Signal without the noise

Community building, builder syndicate, alpha network

Duce, an AI powered creator economy platform for Web3 UGC campaigns

Founder and builder

Duce (duc3.com)

An AI powered creator economy platform built for Web3 brands, projects and communities to run fair, high signal UGC campaigns. Built to solve the biggest problems in Web3 content: botting, spam, paid KOLs and unfair reward distribution.

The system handles AI scoring, fraud detection, wallet linked reward distribution and real time analytics with no middlemen. Brands set up campaigns, creators submit content, Duce does the rest.

Within the first week, the platform rewarded $73,500 in cash prizes and whitelist wins across 4 completed campaigns: 5,654 creators onboarded, and 3.8M impressions, 112.3K likes, 16.7K reposts and 55.8K comments generated across all submissions, with platform fetched metrics verifying every number.

Product and engineering, creator economy, AI and fraud detection

The Beaks, a hand drawn fine art NFT collection by Dima Kashtalyan

Strategic advisor

The Beaks

A 1,111 supply fully hand drawn fine art NFT collection by internationally exhibited muralist Dima Kashtalyan (The New York Times, Harper's Magazine, MIT Technology Review). Launched May 26, 2026 on OpenSea Launchpad at 0.03 ETH, GTD and FCFS phases only, no public mint.

Advised on the launch strategy with a focus on organic, merit based execution: zero paid KOLs, zero bots, 4,200+ real posts on mint day, 556+ collab applications reviewed and 82 partnerships selected on community fit over follower count.

@thebeaksart trended on X six distinct times across May 2026, from an initial breakout on May 5 through a mint day peak on May 26. The community described it as "non stop" and "trending everywhere" with no paid amplification behind it.

Despite a difficult broader market, the collection reached an ATH of 0.24 ETH (8x mint price) with a post mint secondary floor of ~0.159 ETH. The approach was simple: put the art first and let the systems do the work.

NFT launch strategy, organic growth, strategic advisory

GoblynzNFT, a hand drawn goblin PFP collection

Collab manager

GoblynzNFT

A 4,800 supply fully hand drawn goblin PFP collection on Ethereum, with every single trait manually illustrated by founder and former game studio concept artist @magicburp. No AI, no algorithm. Free mint (gas only), April 25, 2026.

Served as Collab Manager as part of the core team, running the full collab system from application to approval. Strict process, form based submissions only, manual reviews and selection based on genuine community alignment over follower count. No nepotism, no handouts.

The approach mirrored the same merit based, zero paid KOL playbook: organic execution, transparent phases and clear communication throughout. 3,634 minted in the first wave, with the collection fully minted shortly after.

One month post mint the project is still actively shipping: 638+ airdrops to holders, 700 Goblynz vaulted for 12 months to protect the floor, community tournaments and a no code creator suite with revenue share mechanics rolling out to holders.

Stats as of May 27, 2026: ~218 ETH total volume, ~1,584 unique holders, floor holding steady at 0.024 to 0.028 ETH one month after a free mint in a difficult market. Built for the long game.

Collab management, NFT launch strategy, community building

Ready to turn attention into revenue?

Whether you need a complete growth strategy, creator marketing campaigns or fractional growth support, let's design a system that drives real results for your Web3 brand. Fill in the application and I'll reply within 24 hours.